"Turn it Up" is Ciara next Single.

Ciara’s fourth single from her underperforming new album ‘Basic Instinct’ is the Usher assisted ‘Turn It Up’. "Turn it Up" goes for radio adds on March 8th.Which seems a little late for me that song should be already on its way to radio and she should be shooting the vid 3 mins ago March just sees late we still in Jan. I’m not understanding why they are waiting so late to release it. The uptempo pop anthem is finally getting the single treatment, which should have been released much sooner.

It’s highly likely that her album sales would have recieved a much better result if ‘Turn It Up’ was put in the place of ‘Gimmie Dat’. Who cares if she needs to rely on her labelmates Usher and Justin Timberlake for a hit. Labelmates should be there to help one another. It’s not really their place to do so but as they’re cut from the same industry cloth, it only seems right. Although this is somewhat baffling for an established act like Ciara, sometimes all it takes is a hotfeature for an artists’ new album to be lifted off the ground a little.